With new apps being developed by the hour, and the current number of 1.642 million continuously increasing, if you’re looking to launch an app on the App Store, you’re in for tough competition. 

But, how’s everyone else competing and making it through this intense competition? What is the secret sauce to ensure that your app outranks all others on the App Store?  

In today’s blog, we’ll talk about ASO Techniques. We’ll look at the top ASO techniques that app publishers use to ensure that their apps make it to the top. 

First, let’s start by exploring what App Store Optimization is. 

What is App Store Optimization? 

There are millions of apps on the App Store, as we already discussed. All of them are competing for the rankings. Whatever they do to get on the top, is known as App Store Optimization. 

In simple words, App Store Optimization (ASO) is the set of techniques that app developers and publishers use to ensure that their app’s visibility improves on the app store. ASO techniques include actions such as: 

1. Writing comprehensive app descriptions.

2. Getting positive reviews and ratings.

3. Optimizing for relevant keywords.

4. Utilizing other marketing tools.

5. Localizing content.

Now, let’s discuss the importance of App Store optimization and the benefits it brings to your app. 

Why App Store Optimization is Important?  

App Store optimization is important primarily because it brings more visitors to your app. Other than this, App Store Optimization is also beneficial because: 

1. It helps you push your app to relevant audiences.
2. It ensures that your app receives organic installs.

Now, let’s talk about the ASO techniques that we mentioned before in detail. 

Best App Store Optimization Techniques

The following are the best ASO techniques that developers and publishers must use in 2024: 

1. Writing comprehensive app descriptions

Writing comprehensive descriptions is a major ASO technique that helps boost your app’s visibility. 

When writing a description for your app, make sure to tell users about all of its features and describe exactly what it does. 

How does this help?

When users search on the App Store, they mostly search for the solution to a problem. Your app’s description provides them with a solution. Your user might be searching for the solution to the problem through multiple aspects.  

The more comprehensive your app’s description, the better solution it includes to various problems encountered by the user.

As a result, the App Store is more likely to show your app in the results of the search query. 

You can make your app descriptions better by including video previews and visuals that show the functionality of your app.

To help you make the right decision, utilize A/B testing techniques, such as testing two listings for the same app. This gives you a good idea of how enriched your listing should be to encourage engagement.

2. Getting positive reviews and ratings

The App Store’s mission is to provide users with the best results. You can only achieve this when you build credibility for your app by providing positive reviews and ratings. 

So, when you release your app, make sure to provide users with an option to leave a review on your app. 

Doing this ensures that as your users continue to use the app, they leave a positive review. 

With this technique, your app’s page will soon be flooded with many reviews. 

As the App Store sees these reviews, it will consider the app to be a positive influence on the users. Thus, it will take it higher in the rankings. 

3. Optimizing for relevant keywords

Search queries are based on two things, namely keywords and intent. Both keyword and search intent go hand in hand. That’s why, optimizing your app for the relevant keywords is a great ASO technique. 

While optimizing your app for the relevant keywords, make sure to do the following: 

1. Understand your app’s audience: Clearly define what your app does, such as its core functionalities. Moreover, create a buyer persona to identify the app’s target audience .ie. people who are most likely to use your app. Lastly, also understand what uniqueness your app brings to your audience. 

2. Brainstorm relevant keywords for your app: Create a list of keywords that are relevant to all of your app’s functionalities. Consider using synonyms and variations that users might use when searching for your app. Also, choose a catchy name for your app, and ensure that you incorporate the relevant keywords into that name. 

3. Do a competitor analysis: Identify 3-4 key players similar to your app’s niche. Analyze their descriptions, titles, and keywords. While researching, you’ll get a good idea of some of the top keywords being used by top-performing apps. Make sure to include those keywords in your app. 

4. Utilize Other Marketing Tools

Don’t only rely on your app to yield the best results for app optimization. Use other marketing tools and channels as well. You can: 

1. Create a website that advertises all of your app’s functionalities, and route traffic from the website to the App Store. 

2. Create a social media page, and route traffic from the page to your app. 

The utilization of other marketing tools is a great ASO technique. It allows you to have more hubs and spokes for your app, which helps you attract a larger number of audiences and also provides more awareness about your app. 

5. Localizing Content

Localizing your app’s content on the App Store ensures that you reach a wider range of audiences. You can localize content for your app by: 

1. Not hard-coding time, number, and currency formats. 

2. Providing content for your app in different languages.

3. Allowing for different pluralization rules according to different languages. 

Following these tips ensures that your app is accessible and understandable to people from different cultures and races. As a result, more people will download your app. 

So, these are the top ASO techniques in 2024. Now, let’s recap what we learned throughout the blog. 

Wrapping Up

There are 1.642 million apps currently available on the App Store. The competition is tough and requires a strategic approach to deal with and take your app to the top. ASO techniques are the best way around to ensure that your app skyrockets and beats all other apps to the top of the rankings. 

ASO techniques push your app to the relevant audiences and ensure that your app receives organic installs. This helps boost the revenue and popularity of your app. 

Keep in mind these amazing ASO techniques, and you’ll surely be able to optimize your app on the App Store.