Category: Marketing / Strategy

Healthcare CRMs have greatly improved healthcare by making it available to a wider range of masses.

Healthcare CRM software helps organizations manage interactions with patients, and maintain a detailed log of patient history and the relevant doctor who has attended to them. As a result, the patient’s complete history is available in the palm with just one click. Revolutionary, isn’t it? In today’s blog, we’ll look at 12 ways why having a healthcare CRM transforms and improves the medicare process.

1. Centralizing Patient Data

If you’re a hospital owner, chances are that most patients visit your hospital for more than one ailment, or they usually encounter a general physician first, who evaluates their case and refers them to a specialist. 

The specialist must require a record of the patient’s history from the general physician. Finding that medical record and taking it to the specialist will take time. However, in the case of a healthcare CRM that has a centralized database, patient data can be fetched easily from the portal, eliminating the need to physically find and deliver the relevant data.

2. Improved Care Coordination

If a patient is admitted to the hospital, the first thing they need after a diagnosis is a framework for their treatment. In this case, patient care coordination is extremely important for success. 

A healthcare CRM ensures that the patient doesn’t receive the same service from multiple healthcare providers. It clearly outlines the patient’s diagnosis and the relevant practitioners who are treating him for his/her illnesses. 

This way, each practitioner who is treating the patient is in the loop, and other practitioners will not be directed to him/her. This provides both the patient and the doctor with clarity about what the next course of action will be. 

3. Improved Patient Engagement

A healthcare CRM ensures that the patient is kept in the loop, and well aware of the proceedings of their treatment. The CRM sends out continuous notifications regarding matters such as reminding appointment timings, as well as regular notifications about products and discount offers that are related to their treatment. This improved engagement results in a better patient experience in the healthcare facility. 

4. Managing Health for Patient Populations

Having a fair idea about patient populations allows healthcare providers to develop tailor-made programs that target the medical conditions of the specific population.

5. Improving Patient Satisfaction

Surveys in healthcare CRMs serve as a great feature that allows patients to voice the good and bad about their experiences. As a result, healthcare providers can focus on working on the bad aspects of their experiences to further improve their services.

6. Efficient Appointment Management and Scheduling

Healthcare CRMs automate the appointment booking process, scheduling patient appointments on the portal without a need for a person to manually book those appointments. The tool searches and shows the available slots on the practitioner’s calendar, making it easy for the patient to choose a suitable time.

7. Payment Gateways for Secure Payment

Healthcare CRMs also provide secure payment gateways which contribute to online transactions for the services availed by a patient.

8. Task Automation

The automation of tasks such as appointment booking and sending reminders results in staff being free to do other important tasks which can contribute to improving the quality of services.

9. Reducing Administrative Costs

A healthcare CRM reduces administrative costs by automating tasks, which cancels doubling, reduces costly human errors, and decreases the cost of administrative logistics. As a result, the business encounters fewer expenses which leads to improved profitability for the business.

10. Improved Marketing and Outreach

Because healthcare CRMs have a centralized database for customer information, the CRM can leverage this data to identify persisting health issues for each patient. Based on this information, the CRM can target the relevant marketing campaigns and health programs to these patients, leading to more subscriptions and improved attendance for seminars. 

For example, based on the patient’s history of diabetes-related consultations, the CRM can identify that a patient is diabetic. And, by leveraging AI, it can target a diabetes-related wellness program to the patient.

11. Peace of Mind

Knowing that your patient data is available in a computerized database that can be accessed from anywhere by the relevant stakeholders provides you with peace of mind, compared to if that data was stored in a warehouse in the form of files, which could have been subject to natural calamities or fires.

12. Analytics and Reporting

A healthcare CRM can easily simplify insights into detailed reports, which allows representatives to showcase information to stakeholders in the right manner. As a result, stakeholders have clear-cut information about what is going on in the business without the need to put large hours into manually preparing reports. 

So, these are the 12 amazing benefits of having a healthcare CRM for your business. Now, let’s recap what we learned throughout the blog.

The Takeaways

CRM software for healthcare has revolutionized the way healthcare providers provide services to their patients. They centralize patient data, which allows easier access to patient data for physicians and specialists. 

A healthcare CRM also provides improved care coordination, which ensures that patients aren’t provided with double services. 

The CRM also provides information about the patient population which allows healthcare providers to engineer healthcare programs that target each segment of the population.

Furthermore, a healthcare CRM also provides the patients with surveys that they can fill out to provide a view of the quality of the services provided. 

CRMs are a blessing in today’s world, they have automated the sales process, allowing organizations to free their resources for closing deals, and making the most of the business.

In 2021, about 62% of the total information and communication companies in France were recorded using a CRM, which shows how successful it is in managing customer relationships. 

Using CRM results in centralized contact management, auto-generated emails, push notifications, and much more. 

But, when it comes to CRMs, there are many types. In today’s blog, we’ll look at the different types of CRM, and how you can choose the best one for your business. So stay tuned and keep reading. 
Now, let us look at the different types of CRM  software available.

What is a CRM? 

CRM software helps businesses make informed decisions about sales, and keep a long-term track of customer relationships. CRMs record important information, such as customer contact details, locations, and email addresses. They also provide several features, such as helping create landing pages for a particular deal and sending automated emails. They also provide sales agents with advice on how to handle a lead and convert it into a long-term customer. 

There are three types of CRM software available in the market:
-Operational CRMs
-Analytical CRMs
-Collaborative CRMs

1. Operational CRM

An operational CRM is a type of CRM that automates tasks that pertain to sales, customer support, and after-sales. 

In-depth, an operational CRM helps with centralizing customer information to a single source. This information includes contact details, purchase history, and past interactions. Centralizing all available information ensures that the user can find it in one spot, showing them a holistic picture of the customer.

Operational types of CRM also automate workflows, which eliminates repetitive tasks such as lead scoring, email follow-ups, and appointment scheduling. This allows your team to focus on more strategic activities. 

An operational CRM also becomes a central platform of communication as it is connected to all communication channels within your organization, such as WhatsApp, Facebook Messenger, and Email. Thus, the platform helps ease communication with customers. 

By automating tasks and streamlining communication, an operational CRM helps greatly in improving efficiency within your organization. 

By using an operational CRM, your organization benefits by: 

-Better lead management.
-Enhanced sales forecasting
-Faster response times to customer forecasting
-Personalized customer interactions

2. Analytical CRM

An analytical CRM is a type of CRM  that goes above the tasks of only creating automation and efficiency. This type of CRM acts as a business intelligence tool, providing insights and actionable advice that can change the outcome of business decisions. 

The core role of an analytical CRM is to gather data from multiple sources, such as operational CRMs, website analytics, automation tools, and social media platforms. An analytical CRM also plays a major role in analyzing the data by using tools such as data mining, reporting, and forecasting. These tools uncover data patterns within the reports and provide insights for action. 

An analytical CRM also provides actionable insights such as those related to consumer behavior, purchase history, and preferences. These insights help businesses make decisions about how to position and market their products and services. 

The benefits of using an analytical CRM are:

-Better marketing campaigns.
-Improved customer service
-Increased sales opportunities
-Improved product development.

3. Collaborative CRM

Unlike analytical and operational CRMs, a collaborative CRM aims to provide a consistent information flow amongst all stakeholders within the organization. In a jist, a collaborative CRM ensures a smooth and consistent customer experience. It does this by firstly, encouraging cross-departmental communication between departments such as sales, marketing, and customer service. This allows for better interactions between the agents and the customers. 

Another feature of a collaborative CRM is the ability to share customer data because the CRM acts as a repository for customer data, which ensures that everyone has access to the same data. This makes it easier for cross-functional departments to collaborate and make essential decisions, which avoids misunderstandings. 

The CRM also offers further collaborative features such as chat tools, task management, and document sharing. These features ensure that all teams are on the same page. 

Collaborative CRMs provide numerous benefits, such as:

-Improved efficiency
-Better customer experiences
-Providing fast resolution for issues
-Improving the alignment between the sales and marketing departments

To sum up, a collaborative CRM plays a major role in blurring the boundaries between various departments, which helps them work together for better results. So, these are the three types of CRMs. 

Now that we know about the various CRMs, let’s look at some of the factors that you should consider before choosing a CRM type for your business.

Customer relationship management has become an important part of businesses in the 21st century. The current era of automation calls for fewer files that consume less storage area, and a CRM system that digitizes all customer information. 

Since CRMs are a hot thing,what are some features of a CRMthat make it a must-have for businesses? Stay tuned as we dive head-first into the question. In today’s blog, we’ll look at features of CRM software that you should look for when buying one for your business in 2024. 

Any business in 2024 needs a CRM for success, as we can see from the statistics from startups.co.uk, 91% of medium-sized businesses with 10 or more employees use CRM systems. 

Gone are the days of keeping large diaries to maintain customer information. Now you can bring up all the customer information you want in one click. The same goes for the real estate business. So today, we’ll look at the top four CRMs that can boost your real estate business in 2024. 

Let’s start by learning what a real estate CRM is.

What is Real Estate CRM Software? 

Similar to any other CRM, real estate CRMs help you convert customers into long-term leads by automating the process. As a result, your salespeople save time which they would have used up sending emails and scheduling appointments. A real estate CRM identifies opportunities that you can use to upsell investment-worthy properties to investors and clients.

What are the Benefits of a Real Estate CRM?

The following are the benefits of having a real estate CRM for your business.

1. Improved lead management

The real estate CRM organizes your leads according to each stage of the marketing funnel. As a result, your experts can easily nurture these leads using the right marketing efforts.

2. Enhanced followups with customers

CRMs automate tasks such as sending out emails for drip campaigns, which results in fast and easy follow-ups with customers.

3. Boosted sales

By automating tasks, a real estate CRMensures that your representatives spend more time closing deals, rather than completing administrative tasks.

4. Data-backed decision making

CRMs are a valuable source of data, and by combining both data and AI-based analytics, they prove to be a great source of information, also processing it further to provide more insights about the data from different aspects. 
Thus, using a real estate CRM has numerous benefits for your business. Now we’ll look at the top CRMs for real estate. So stay tuned and keep reading.

Did you know that 67% of logistics companies use logistics management software? Managing logistics does become a hassle, especially when you have to look into it day in and day out. Right? This is where logistics management software comes into play.

Today, we’ll explore the 5 benefits of having good logistics management software. So read till the end to find out. First, let’s understand what logistics management software does.

What is a Logistics Management Software?

Logistics management software helps businesses handle the process of transportation of goods from one place to another. It is important to streamline transportation operations and keep a close eye on the movement of goods from one point to the other. The functions of a logistics management software are:

1. Transport planning and execution: This involves identifying the most cost-effective routes, increasing the capacity of trucks to carry more load, and selecting the best carriers, based on rates, performance, and reliability. 

2. Warehouse management: This is the process of tracking inventory levels, fulfilling orders, and checking the existing warehouse layout to identify room for further improvement. 

3. Fleet Management: The fleet management process involves vehicle tracking and maintenance to ensure the best performance. Driver management ensures that drivers stick to a tight schedule which boosts productivity and efficiency. 

4. Supply Chain Visibility: This involves the tracking of shipments and deliveries to promote transparency throughout the supply chain. It also provides analytics for real-time data about the supply chain.

In a crux, logistics management software is a complete solution for your business’s logistics-related needs. Now, let’s look at the five benefits of having logistics management software for your business.

Research shows that the app development market is expected to reach a global volume of $673.8 billion. Out of these apps being developed, cross-platform apps are the hottest things in town. 

They provide users with a similar experience across all platforms, without the need to change too much code. But building cross-platform apps can turn into an entirely different experience. In today’s blog, we’ll discuss everything you need to know about building cross-platform apps in 2024. So stay tuned and keep reading.

What is Cross-Platform App Development?

Cross-platform app development is building apps for multiple platforms, such as IOS, MAC, Android, and Windows. Before cross-platform apps, developers used to develop Native apps: This meant that you would need to develop separate versions of an app for each platform, which was a time-consuming process. 

Next came Hybrid app development. Hybrid app development is producing an app that looks like a website but uses a native framework to function. However, hybrid apps still resulted in functionality issues, because of limited access to native APIs, and also led to continuously changing user experiences. 

Now, enters cross-platform development. Cross-platform development saw the move toward cross-platform frameworks to produce apps for multiple platforms such as the IOS, Android, and the Web. 

Through cross-platform, there was no need to use a separate Native framework for each app. Now, using the same framework and minor code changes, you can create an app across both platforms. 
Now let’s look at how you can build cross-platform mobile apps.

Did you know that with every 1$ invested in UX, you can expect a return of $100? The landscape for mobile app development is continuously evolving, with users requiring more intuitive interfaces as we progress. However, achieving the best UX isn’t easy. The process requires huge amounts of effort, research, decision-making, and expertise to go right. Today’s blog is a holistic guide into the world of Mobile UX design. So stay tuned and keep reading. Let’s start by understanding what mobile app UX design is.

What is Mobile App UX Design?

Designing a mobile UX is the process of crafting the complete user experience for the user’s journey throughout the app. Mobile UX works on creating interfaces that are not only functional, but also usable intuitive, and enjoyable for the small screen. Now, let’s explore some of the key aspects of mobile app UX design.