Do you know that 84% of customers are likely to stick to your brand if you offer a loyalty program? This statistic is a no-brainer to start thinking about offering one. But fast forward to 2024, the dynamics of offering loyalty programs have greatly changed. Now it’s not about offering a loyalty card, but rather about having them download the loyalty program app. 

To help you understand the concept better, today we’ll look at four of the best loyalty program apps in 2024. But first, you need to understand the ins and outs of a loyalty program app. So, let’s dive into it. 

What is a Loyalty Program App?

A mobile loyalty program app aims to convert customers into repeat customers for your business. 

A loyalty program aims to provide meaningful solutions that surpass the client’s expectations by providing incentives such as an offer after a certain number of purchases, or reward points, which allow them to get a free product once the customer achieves a certain amount of them. 

Next, we’ll look at some of the benefits of loyalty program apps: 

Common Benefits of Loyalty Program Apps

We can divide the benefits provided by loyalty program apps into two major types:

1. Transactional benefits.

2. Non-transactional benefits.

1. Transactional benefits of loyalty program apps 

Transactional benefits are the monetary benefits provided by the app. These benefits include: 

1. Coupons: These provide discounts on different products.

2. Codes: These allow customers to achieve special promotions. For example, customers can input the code, and get a 20% off on their purchase. 

3. Digital currency: Allowing seamless payments through digital cash stored in the app’s wallet, such as reward points.

4. Access to limited offers: Loyalty program apps provide access to limited-time purchase offers and exclusive product deals. 

Next, we’ll look at some of the non-transactional benefits of loyalty program apps. 

2. Non-transactional benefits of loyalty program apps

Non-transactional benefits are the app benefits not related to the product itself. These include additional incentives that ease the purchase/return process. Non-transactional benefits include things such as: 

1. Returns without receipts: As part of the loyalty program app, customers don’t need to provide a receipt to validate the return. 

2. Enhanced customer care: Providing improved support services to customers. 

3. Additional gifts: Providing unexpected gifts to regular customers, such as a gift hamper or a box of chocolates. 

4. Free samples: Providing loyal customers with free samples of new products. 

Now that we know the transactional and non-transactional benefits of loyalty program apps, we’ll look at some of the most notable features that are part of loyalty program apps. 

Common Features of Loyalty Program Apps

Here are some common features present in all  loyalty program apps to maintain user engagement: 

1. Levels and engagement: A loyalty program app includes a tiered system. Once customers complete each tier, they end up higher in the loyalty program. 

2. Hidden offers:  These offers provide an element of surprise for the user.

3. Accumulated payment points: Members can accumulate points that they can use to buy other products and services from the business. 

4. Special Offers: Deals that are only available to members of the loyalty program.

5. Referrals: Rewards for loyalty program members if they refer the app to a new user. 

6. Mileage System: Users earn virtual miles that they can redeem for various benefits present in the loyalty program. 

Now that we know about the features and benefits of loyalty program apps, let’s look at the top examples of customer loyalty program apps in 2024. 

Let’s dive into it. 

Top Examples of Customer Loyalty Program Apps

There are various examples of customer loyalty apps. Let’s look at some of the most notable examples in 2024: 

1. Pampers Rewards

The Pampers Rewards app provides you with the ability to earn points whilst buying Pampers. You can use these points for more Pampers. Additionally, the app also provides you with amazing tips that you can keep in mind when changing diapers. Moreover, you can also input codes in the app, to gain amazing discounts on your purchases.

Some of the features of the app are: 

1. A comprehensive tutorial when you first use the app. 

2. A well-defined offers section. 

3. The ability to manage your notifications.

4. A promo-code scanner.

5. A charity donation feature( You can donate to causes such as “Feeding America” and “Every Child Succeeds”).

2. The Starbucks App

The Starbucks app provides users with access to numerous features such as: 

1. The ability to earn stars and get rewards.

2. Ordering and paying via your mobile. 

3. The ability to customize your orders according to your preferences. 

In a crux, the Starbucks app allows you to revolutionize your coffee experience by making it easy and convenient. 

Some features of the Starbucks app are: 

1. Zero taps to see account status. 

2. An interface that shows you your current loyalty status.

3. An easy interface with the “Add to basket” function. 

4. A visually attractive look with good quality product photos. 

3. Huggies Rewards Mobile App

The Huggies loyalty mobile app allows you to scan and upload receipts using a smartphone. It also allows customers to earn extra reward points by just reading articles, watching videos, and reading bonus offers, rather than purchasing an actual product. 

Some of the app’s notable features include: 

1. Receipt scanning. 

2. A redeem section.

3. A “Buy section” that contains the product catalog.

4. The ability to digitally manage your loyalty cards. 

4. The Super-Pharm App

The Super-Pharm App provides you with all the offers available in Super-Pharm stores. The app provides users with a list of: 

1. Current coupons.

2. Promotions.

3. Store map.

4. Shopping list. 

The app includes: 

1. A code scanner.

2. Access to newsletters.

3. A testing sign-up.

So, these are four of the best loyalty program apps in 2024. Now, let’s recap what we learned throughout the blog. 

The Ending Note

There are various mobile loyalty program apps available on the app store. Being part of a loyalty program app provides you with access to various features and benefits. These include both transactional and non-transactional benefits, such as coupons, codes, digital currency, and access to limited offers. These apps stand at the top because they provide various loyalty features, which help customers make purchases at lower prices, earn rewards that they can use for other purposes, and also provide customers with access to special/limited offers.