As the saying goes: Your first impression is your last impression. The same stands true for your website.
Your customers should be in awe, the moment they land on your website. According to Top Design Firms, 50% of consumers believe that website design is important to a company’s brand, which shows that having a good e-commerce website design is extremely important.
In today’s blog, we’ll talk specifically about Shopify website design. We’ll identify and explain seven tips to ensure that you get the right design that attracts customers and entices them to make a purchase.
First, let’s dive into the details about the whats and hows of the Shopify platform.
What is the Shopify Platform?
The Shopify platform is an all-in-one e-commerce solution that helps you create customized e-commerce stores.
You can build an online store, sell your products, market your products to customers, or accept payments digitally. When you subscribe to Shopify, you get access to various features such as:
- Customized themes which include animations, dynamic scrolling, and hover effects.
- AI features to help you generate content for your brand.
- Access to a large number of mobile shoppers through the Shop App.
- One-click checkout that encourages maximum conversions.
Now, let’s look at some great Shopify website design tips to make your website stand out.
How to Make Your Design Standout on Shopify
The following are five of the top design tips to make your website stand out from your competitors on Shopify. We’ll talk about:
- Use compelling product descriptions.
- Choose an attractive theme.
- Use a simple checkout process.
- Use apps to build your site.
- Optimize your website for mobile.
Now, let’s look at each one of these in detail.
- Use compelling product descriptions
You want to ensure that customers are attracted to your products. The best way to do this is by writing compelling product descriptions.
So how can you make your product descriptions stand out? Make sure that your descriptions are keyword-rich. They should target the right transactional and commercial keywords.
But only adding the right keywords won’t get the job done. When writing a product description, make sure to include complete details of your product, such as the colors and sizes available, the materials used, and the exact specifications.
The primary role of a search engine is to provide answers to user queries. So, if a customer is writing a query about “best running shoes”, you not only need to add the keyword, but you also need to write content that highlights why your running shoe is best for the user.
- Choose an attractive theme
To amplify your Shopify website design, you need to choose a theme that not only resonates with your users but also attracts them. Your theme is the backbone of your e-commerce website, as it decides the general layout of your website.
So, when you choose a Shopify Website Design theme, make your decision wisely.
To choose a theme on Shopify:
- Go to the Shopify theme store.
- Select a category.
- Choose the theme specific to your industry/category.
However, when choosing a theme, ensure that it greatly resonates with your target audiences.
3. Use a simple checkout process
Customers don’t like a like a tedious checkout process. According to Shopify itself, 18% of users abandon their carts because of a long checkout.
One of the best things about a Shopify website design is that it offers a simple checkout experience for the user. In Shopify, you can simply choose the delivery method, and enter your payment details, all within one simple screen. Alongside these, Shopify will also provide you with different product recommendations, all within one single click, which means you don’t have to endure the agony of going through multiple screens.
- Use apps to build your site
The Shopify appstore currently features 13000 apps. These apps provide different functionalities for your Shopify website design, such as the ability to launch email marketing campaigns, sell digital products, filter fraudulent order requests, and make recommendations to customers based on geolocation.
Moreover, Shopify’s website design apps also provide you with the option for creating Headless Commerce storefronts for your business.
In a nutshell, the Shopify apps are the “it factor” that you need to take your store to the next level.
- Optimize your website for mobile
According to Statista’s market insights, mobile e-commerce sales accounted for 2.2 trillion in 2023, making up 60% of all e-commerce sales worldwide. Although these stats might be tempting, you need to do a lot to ensure that you make it through the mobile e-commerce race.
For this purpose, you need to optimize your Shopify website design for mobile as well. To optimize your website for the mobile, you can do the following:
- Ensure the navigation bar is accessible from any page on your website.
- Check website visuals such as banners, product photos, and videos across different devices.
- Place product images in the center of the mobile screen.
- Reduce the mobile page loading speed by using the fast-to-load Shopify theme, compressing product images, and hosting videos externally.
- Use flexible font sizes to ensure that your text comes within the suitable screen size.
Now that we know about five amazing tips for a Shopify website design, let’s recap what we learned throughout the blog.
The Ending Note
In conclusion, creating a successful Shopify website design requires a focus on user experience and aesthetics. By crafting compelling product descriptions, choosing an attractive theme, and implementing a simple checkout process, you can significantly increase your conversion rates. Shopify apps further enhance your store’s functionality, while mobile optimization ensures a seamless experience for all your customers. Remember, a well-designed Shopify website is an investment in your brand’s future.
If you’re looking to design a Shopify website, contact Krystosoft. Our Shopify website design services have all the expertise and resources needed to create a Shopify store that converts audiences into long-term customers.
