Whether you’re scrolling through your Facebook, or Instagram, or playing Candy Crush. In either case, you’re using a mobile app statistics.
Similarly, if you own a business in today’s modern digitally savvy era, knowing about mobile app statistics is equally important to help you make the next marketing leap.
In today’s blog, we’ll be looking at and evaluating 10 mobile app statistics for 2024.
Top-notch Mobile App Statistics
TikTok- The Most Downloaded App
According to Statista, TikTok was the most downloaded mobile app for IOS users, with 16 million downloads globally on the Apple App Store. This was followed by Capcut, which is a video editing app owned by Bytedance.
The reason for TikTok being downloaded has to do with the app’s popularity among the younger generation. This makes TikTok a great platform for social media advertising among the masses. This shows that TikTok will be used widely to promote products and services.
World-Wide Android App Releases in February 2024
In February 2024, mobile app statistics showed that 52000 apps were released on the Play Store. This is a significantly low amount compared to the 141000 apps that were released in March 2019. Still, we can see that apps continue to flourish in the Play Store day in and day out.
How Many Times Do Millenials Open Apps?
According to statistics from Buildfire, 21% of millennials open apps at least 50 times a day. 50 times a day. Can you believe that? This shows that targeting apps for millennial-related advertising is a great case. Millennials can be targeted through apps for various niches such as:
- Sportswear
- Shoes
- Fitness equipment
- Video games
- Bikes
- Cars
This makes a great case for in-app advertising.
Total Number of Apps Available on the Playstore
The estimated number of apps available on the Google Play store is expected to reach 3.95 million in 2024. This shows that there is high competition in the Play Store, and if you want you want your app to rank higher, you’ll have to compete with many others.
Some great practices to help your app rank on the Play Store are to:
- Gain reviews from your audience.
- Describe your app well.
- Add a detailed preview video.
- Pick the right category to target your app.
- Focus on the icon design for your app.
- Use high-quality screenshots.
Use these strategies well, and your app is likely to reach higher in the rankings on the app store.
The Use of Cash Apps
Digital payments are expected to reach 14.78 trillion by 2027 as shown by mobile app statistics from payby.com. Thus, cash apps will increase in importance in the foreseeable future. Cash apps provide numerous benefits such as:
- The ability to send and receive money quickly.
- Convenience and portability.
- Low or no fees to use the app.
- High-security measures such as two-factor authentication prevent data breaches.
- Additional features such as bill payment and investment options.
Thus, the use of cash apps is a positive trend to look for in 2024, which could change the dynamics of your business completely.
Revenue of the App Market
Mobile app statistics from Statista show that the revenue in the app market is expected to reach 673.8 billion by 2027. This shows that there are:
- An increased market potential for developers.
- A market gap that could be addressed in the mobile app market by creating new apps.
Thus, developers should take advantage of this gap and cater to the growing demand for apps.
Ad Monetization for Apps
In March 2024, mobile app statistics from Statista showed that the inclusion of ads was the most popular method for app monetization by U.S. publishers. According to Statista, 24% of U.S. apps received monetization through ads.
In-app billing was the second most popular method for app monetization, as it showed a preference of 12% among U.S apps. The least preferred method for app monetization was paid apps, which recorded a preference of 7% among U.S apps.
Thus, we can see that ad monetization is the most preferred method to monetize apps.
Number of Smartphone Users
The number of smartphone users is expected to reach 6935.62 million in 2024. This increase in the smartphone market shows that there will be more smartphone users, leading to an increased gap in the market for smartphone apps, which increases work for app developers.
Media Time from Mobile Apps
According to Buildfire.com, 70% of all US digital media time comes from mobile apps. Thus, using mobile apps for advertising is a great option because you can get a hold of digital audiences.
Number of Apps Downloaded
In 2023. Statista recorded the total number of worldwide apps downloaded at 257 billion. This was recorded as a 1.1% increase compared to the previous years. Thus, we can see that mobile app downloads are continuously growing, which shows a positive trend in the market.
Now that we know about 10 amazing mobile app statistics for 2024, it’s time for the ending note.
The Ending Note
Overall, the future of mobile apps is bright. As technology continues to evolve and innovation takes center stage, mobile apps promise to further revolutionize the way we interact with the digital world. From streamlining daily tasks and fueling social connections to driving commerce and entertainment, mobile apps are poised to shape our experiences in ever-more powerful ways.
By understanding the current trends and statistics, businesses and developers alike can position themselves to thrive in this ever-expanding mobile ecosystem.
