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Full Time
Posted 3 weeks ago
Job Description
  • Identify opportunities to increase User Acquisition, Traffic, and Conversion, leading to higher sales
  • Focus every day on how to grow both top of the funnel, the bottom of the funnel, and ultimately revenue
    Manage the Marketing team
  • Manage the overall brand look and feel for our clients as well as for the Company.
  • Run marketing ad campaigns on Search Engines and on Social Media channels for both clients and for the Company.
  • Develop and implement all advanced digital marketing campaigns e.g. Pay-per-click (PPC)/Pay-Per-
  • Performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization (SEO), Email Marketing,
  • Send Marketing Messages (SMS) campaigns.
  • Build and maintain our social media presence.
  • Measure the overall ROI and KPIs of all digital marketing campaigns.
  • Identify current marketing trends and insights.
  • Optimize the costs and campaign performance based on these insights.
  • Develop creative digital marketing growth strategies.
  • Plan, execute and measure conversion tests to create strategic planning accordingly.
  • Work with internal teams to create landing pages and improve the consumer experience.
  • Use your analytical abilities to assess the experience of our audience over multiple channels.
  • Help in setting and optimizing marketing funnels (e.g, click funnel, conversion funnel, etc).
Requirements & Qualifications
  • Proven 5 years of experience in Digital Marketing Manager, Digital Marketing Specialist or a similar role in the Marketing Department.
  • Experience in a well-respected company serving the international market
  • Have proven experience in growing revenue for new initiatives
  • Worked in a small business/entrepreneurial environment where they have driven growth
  • Excellent interpersonal and communication skills
  • Proven knowledge of 360 marketing campaigns
  • Commercially minded with good attention to detail
  • Great communication skills and a professional manner
  • Flexibility, able to embrace change, good at multitasking & very organised
  • Take ownership and responsibility for issues
  • Exceptional problem-solving skills
  • Entrepreneurial and driven self-starter, needing little guidance
  • Can-do attitude and willingness to get stuck in
  • Growth-hacker mindset
  • Experience working on CMS, like WordPress, Shopify etc.
  • Facebook Advertising, Adobe Analytics, Google Ads, and/or Google Analytics certification(s) are a major plus
  • Relevant skills certifications would be a plus.

Job Features

Job CategoryMarketing Department
Position Available1
Job TypeFull Time
Job LocationKarachi
Gender PreferedBoth
Experience5+ Years

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